Meet Jill, The Viral DTC Brand Leading The Great Female Face-Shaving Awakening

From masturbation to menopause, the beauty industry is taking down one taboo after another. The latest previously unmentioned regular phenomenon that’s being brought into the light is female face shaving, a practice Meagan Carboney, co-founder and chief brand...

With Three Fast-Growing Brands So Far, Underlining Beauty Is An Incubator To Watch

Out of the myriad of brand incubators that have proliferated in the beauty industry, Underlining Beauty is making a case that it could be among the winners. Hide, its third and latest brand, propelled $1...

Veteran Beauty Editor Olivia Falcon And Former Model Andre Condit Join Forces To Scale Spectacle Skincare

When it comes to skincare, most seasoned beauty editors are jaded from years of being inundated with the latest serum, scrub, salve and spritz launches. If a product manages to break through the noise, an editor can become...

In The Saturated Facial Oil Category, Mila Believes Farm-Fresh Ingredients Make It Stand Out

Before couple Kelly Steffey and Hamilton Trimm began developing their brand Mila’s first product, The Clarity Oil, more than four years ago, Trimm’s exposure to skincare didn’t go further than occasionally slapping Dr. Bronner’s on his face....

Men’s Skincare Brand Wolf Project Makes Strides With Retailers And Investors

Francesco Urso, founder and CEO of Wolf Project, is exalting the joys of laundry—or rather what he learned from working in the fabric care arm of Procter & Gamble in Switzerland, his home country. “Laundry was the best...

With $3M In Seed Funding, Glossier Alumnae Start The Brand Soft Services With Targeted Body Care

When Rebecca Zhou asked Annie Kreighbaum for a product recommendation to treat body acne, and Kreighbaum couldn’t come up with anything other than a “gross and slimy” sulfur soap bar she’d picked up from Amazon, the pair sensed...