“Truly Inclusive Outside Of Foundation And Concealer”: Emerging Cosmetics Brand Vesca Wants To Get Everyone Glowing

Vesca is based on the premise that makeup inclusivity shouldn’t be limited to foundations and concealers. The beauty brand premiered in November with seven shades of Kissed By soft-matte bronzing powder. Vesca’s bronzer array stands out in...

Clean Grooming Brand Fly Barbershop Ventures Into New Retail Territory At Whole Foods And Urban Outfitters

Ted Hoffman is used to entering new territory. After leaving his native New York for Dallas more than a decade ago, the ex-Wall Streeter converted a 1969 Airstream into a mobile barbershop with his former hairstylist girlfriend. He...

Cosmetics Entrepreneurs On The Importance Of Brand Values And Challenges Of Selling Makeup During The Pandemic

Modern beauty consumers are looking for more than just a lipstick. They are looking to connect with businesses that reflect their own values according to Amanda E. Johnson, co-founder and COO of Mented Cosmetics, in a Beauty...

CBD Isn’t A Panacea—And CBD Company Bluebird Botanicals Acknowledges That In Its Ads

CBD has become the hot sauce of beauty and wellness, with brands putting it in everything. Ubiquity isn’t the same as success. Although many customers swear CBD relieves pain, nausea and anxiety, there are others who’ve tried CBD...

Clean Beauty Is A Rich, White Club That Hasn’t Let Me In. Here’s How It Can Make Real Change.

In 2016, Stephane—my life and business partner—called me to tell me about two new stores he found that he strongly believed our brand Kreyol Essence belonged in. We were new to the business of beauty and were...

Beauty Independent’s Beacon Awards To Recognize Guiding Lights In The Indie Beauty Segment

We love beauty entrepreneurs. We love covering the brand founders, retailers, investors and solution providers driving this industry forward. We love celebrating the community bringing change to the beauty industry. After three years of chronicling the...