Brand Report
How Legacy Beauty Brands Stick To Business Fundamentals While Carefully Adjusting To Distribution Realities
The luxury cosmetics and skincare brand Chantecaille flourished during the Great Recession—and it had nothing to do with deals. Founder Sylvie Chantecaille attributes its growth amid the economic slump to well-trained sales associates at department stores like...
I Opened The First Cosmetics Store From A Native American-Owned Brand. Here’s What It’s Been Like To Build My Business And Operate During The Pandemic.
Ah-Shi Beauty founder Ahsaki Báá LaFrance-Chachere is trying to create a makeup company that’s never existed before: A large beauty industry player led by a Native American bridging products and physical locations, and celebrating people no matter...
Rella Beauty Founder Raisa Mirza On The Frustrations Of Trying To Get A Brand Off The Ground Amid The Pandemic
Ramadan, the sacred month of fasting observed by Muslims, was especially meaningful to Rella Beauty founder Raisa Mirza this year as the world faced the coronavirus pandemic. “Having the time to just meditate and pray and reflect...
Sheet Mask Specialist When Brings K-Beauty To Costco Members
Costco isn’t just a place to purchase 64-oz. jars of mayonnaise. It’s increasingly becoming a beauty destination, too. For warehouse club shoppers seeking skincare, When is taking its sheet masks to the company’s over 530 locations across...
How Indie Beauty Brands Are Supporting Black Lives Matter And Other Organizations Working To End Police Brutality
Many indie beauty brands have taken to social media to express solidarity with the protestors demanding justice for George Floyd and an end to police brutality. Now, a growing number of them are putting money where their posts...
200 Black-Owned Indie Beauty Businesses To Buy From Right Now
After several days of nationwide protests demanding an end to police brutality, Beauty Independent didn’t want to start this week off with business as usual. A small immediate step we’re taking to support the black community...
