PCOS Sufferer Nicole Hawthorne’s Endocrine Disruptor-Free Brand NHCO Botanical Lands At Soft Surroundings

NHCO Botanical Bodycare was born out of and created in tribute to its founder’s personal tragedy. In 2016, after undergoing many rounds of fertility treatments that didn’t work, Nicole Hawthorne got pregnant naturally, but she ultimately miscarried....

40 Over 40: Indie Beauty Brand Founders Breaking Age Barriers (Pt 3 of 4)

One of the biggest mysteries of the beauty industry is why it neglects affluent beauty consumers by often excluding gen X and baby boomers from advertising and product development. The value of baby boomers’ economic activity tops $7.6...

This Brand Wants To Normalize Men’s Makeup—And It’s Starting To Do So By Launching At Harvey Nichols

Guys run the gamut when it comes to personal care. Shane Carnell-Xu and Jake Xu find there’s some slapping on deodorant and maybe a moisturizer. There are others studying products, identifying the formulas that work and don’t work...

40 Over 40: Indie Beauty Brand Founders Breaking Age Barriers (Pt 2 of 4)

Like the society that spawned it, the beauty industry has a complicated relationship with age. It’s perennially fighting it while grappling with shifting cultural views and nodding toward inclusivity. The simple truth, of course, is everyone ages. If...

From The Mind Of A Sound Engineer Comes A Natural Beauty Brand That Really Rocks The Shelves

Micaela Nisbet has perhaps one of the coolest job descriptions ever: She’s a sound engineer working with A-list musical acts like Lily Allen, Little Simz and Reijjie Snow, and a beauty entrepreneur to boot. Before she nabbed the...

New Haircare Brand Ooli Beauty Caters To The Needs Of People With Dreadlocks

Choosing to wear dreadlocks is easier than it used to be. Legislation banning discrimination based on hairstyles, including braids, twists and dreadlocks, has passed in California and New York, and the movement away from chemically-treated hair has led...