This Sibling Duo Started A Simple Skincare Line For Unfussy Guys

Evenprime founder Koh Kim’s younger siblings Andrew and Jason gave her a window into the secrets of the opposite sex, including that guys don’t grasp skincare the way women who’ve been scouring beauty aisles since their pre-teen years...

Well+Good Is Breaking Up The Biohacking Boys Club

Beware biohacking heroes Tim Ferriss and Dave Asprey, a gang of girl bosses is coming to eat your lunch (after drinking their Bulletproof Coffee, of course). On Wednesday night, at the first talk...

Skincare Shoppers Are Increasingly Saying No Thank You To Synthetic Ingredients

Evidence is mounting that unease over potentially harmful synthetic ingredients is shaping the skincare market. Following a report from the NPD Group determining that consumers increasingly seek face products without parabens, phthalates, sulfates, fragrance...

Schmidt’s Naturals Pushes Beyond Pits

Schmidt’s Naturals is moving from armpits to other body parts. The fastest growing natural deodorant company in the U.S. is introducing six bar soaps in a test of...

The Indie Beauty Take On Fragrance Ingredient Disclosure

Like many beauty entrepreneurs, Lite + Cycle founder Kristi Head’s penchant for design and love for quality products influenced her decision to launch a brand. Unlike many beauty entrepreneurs, anger played a role in the...

Sense Of Smell Drives Consumer Experiences At Perfumariē’s Discovery Studio

Perfumariē knows the nose knows. The online-offline concept encourages fragrance shoppers to consider scents at Discovery Studio, a wine bar of sorts for perfume, with their sense of smell before they purchase. The 600-square-foot New York space opening next...