Brand Report
Emerging Brand Curie Undergoes A Refresh To Realize Its Ambitions Of Becoming A Personal Care Power Player
When indie beauty entrepreneurs launch a business, it’s often with their needs in mind. When they grow that business, it becomes about the needs of others. Curie hit the market in May last year with a natural...
Grace Eleyae Has Sold Over $18M Worth Of Hair Protection Headwear—And It’s Due To Sell A Lot More With A Launch At Ulta Beauty
There’s nothing like a hair catastrophe to spring a woman into action. During a vacation to Kenya in January 2013, the straightened, chemically-treated hair on the back Grace Eleyae’s head broke off after it had been rubbing a...
Luxury Hair Products Brand Raincry Launches A CBD Line, But Not Because It’s Trendy
Raincry founder Feisal Qureshi didn’t want to create just another beauty product piggybacking on the blazing CBD trend. After launching his luxury hair products line in March 2017 at Saks Fifth Avenue with six stockkeeping units, all...
Sephora Acknowledges Women Don’t Keel Over At 40 By Launching Haircare Brand Better Not Younger
Four days before a meeting with Sephora on March 11, Better Not Younger founder Sonsoles Gonzalez decided to scrap the pitch she’d been preparing for over five weeks. She was going to present a straightforward synopsis of...
This New Gender Barrier-Busting Brand Hones In On The Art Part Of Makeup Artistry
Where Depixym takes makeup, no labels are necessary. The gender barrier-busting brand’s 20 colors are packaged in aluminum tubes that seem as if they should come with an easel and palette—and they sort of do. Each is...
Cosmetica Laboratories Opens A Los Angeles Facility To Boost Its Indie Beauty Business
Cosmetica Laboratories Inc. is making a big play to service indie beauty brands by opening a branch in the Los Angeles suburb Woodland Hills. Kathie Elliot, vice president of sales, marketing and product development for the cosmetics...
