New Supplement Brand Eden Takes A Cool, Clear And Comprehensive Approach To Hormone Health

Before nutritionist Katie Fitzgerald started trying to get pregnant eight years ago, she didn’t give too much thought to her hormones. She’d always had regular periods and barely ever even dealt with PMS. Fitzgerald says, “Things just seemed...

This Emerging Brand Incubator Is Tenaciously Going After Gaps In The Beauty And Wellness Market

There are thousands upon thousands of beauty, personal care and wellness brands selling products, but Basis believes there remains plenty of gaps in the market—and the e-commerce brand incubator is out to fill them. Within the last...

Skincare Brand Strange Bird Combines Asian Beauty, Clean Beauty And New Age Rituals

Tina Chow Rudolf has been an actress, painter, social worker, therapist, life coach and beauty blogger. And that’s not all. She’s also a mom of two toddlers, wife, Reiki master, devoted meditator and the entrepreneur behind Strange...

After Rolling Out To 30,000 Stores With Lip Balms, Moroccan Magic Is Expanding Into Skincare And Haircare

On the strength of its organic argan oil-fueled lip balm, Moroccan Magic has rolled out to 30,000 doors nationwide, including at Walgreens, Bed Bath & Beyond, Stop & Shop, Whole Foods Market, Wegmans, Target, CVS, Publix and,...

Pietro Simone Brings His New Skincare Range And Coveted Facial Technique To The US

After a spring launch in Europe, aesthetician and spa owner Pietro Simone is bringing his eponymous luxury skincare line to the United States. The eight-product range is full of...

With New Brand Solara Suncare’s Clean Formulas, Mineral Sunscreen Usage Doesn’t Come At The Expense Of Good Skincare

While on a beach vacation four years ago, Stephanie DiPisa’s then 8-year-old son Joseph broke out in a terrible rash. “It had gotten so bad that we had to stay out of the sun and in the hotel...