Fast-Growing Brand Altr London Shows Men’s Makeup Is Gaining Ground

For many girls, the decision to use makeup is almost an unconscious one. They reach a certain age and generally start itching to slather on lip gloss and eyeshadow, usually because they’ve seen their mothers or celebrities they...

Plastic Pollution Is A Huge Problem, But Awake Organics Shows A Small Brand Can Do Something About It

Global environmental destruction is too big a problem for indie beauty brands to tackle on their own, but Awake Organics founder Melissa Kimbell doesn’t believe that’s an excuse for inaction. The British natural beauty brand has launched...

How Indigo Wild Founder Emily Voth Knew The Time Was Right To Sell Her Company

“I had raised the baby who is now ready for college,” says Emily Voth, founder of Indigo Wild, explaining her company’s deal with Hammond, Kennedy, Whitney & Co. Inc. last year. The private equity firm acquired a majority...

Starting With Gua Sha, Wildling Makes Ancient Modalities Super Stylish For Modern Consumers

About two years ago, Jill Munson, a beauty industry veteran with marketing and product development positions at Josie Maran, SpaRitual, Procter & Gamble and L’Oréal on her resume, attended a gua sha workshop by aesthetician Britta Plug at...

Skincare Brand TwinMedix Brings On Makeup Artist James Vincent As Creative Director As Its Consumer And Retail Reach Broadens

YouTubers, Instagrammers, egirls, it’s tough to keep up with who’s hot on social media, but celebrity makeup artists have remained relevant since the dawn of Hollywood. Recognizing the sustained importance of professional beautifiers, skincare brand TwinMedix has...

IBMG Heralds First-Ever Week Of Independent Beauty

As Indie Beauty Media Group celebrates the five year anniversary of its marquee event, the New York edition of Indie Beauty Expo at Pier 94 on Aug. 21 and 22, the...