Brand Report
Indie Beauty Media Group Announces 2018 Best In Show Nominees
With the conclusion of its fourth season—one that includes its first international destination—Indie Beauty Media Group, producer of Indie Beauty Expo, has released the list of 2018 Best In Show nominees. The 2018...
While Others Go Niche, Small World Brands Has Big Plans For Its First Of Several Global Brands
Small World Brands, a new beauty and wellness company, is going big with its first brand, Nuria, by establishing a global footprint and advocating for gender equality through girls’ education. Led by Naomi Furgiuele, a 15-year...
Elle Johnson Is Dedicated To Everyday Luxury Skincare For On-The-Go Women
In 1931, Merle Norman began selling cosmetics sophisticated for her era to regular women out of a single studio in Santa Monica, Calif., where the motto, “Try before you buy,” conveyed the paramount importance of customer service. Nearly...
How Lake & Skye’s 11 11 Scent Became A Unisex Favorite In Clean Beauty Fragrance Collections
Lake & Skye’s bestselling product 11 11 is the fragrance equivalent of no makeup makeup. “It smells very natural, almost as if you aren’t wearing anything extra. It’s just you,” says Kristen Bertiglia, planning and merchandise manager...
Crave Skincare Changes Its Name To Code Of Harmony And Opens A Skin Studio
Crave Skincare, a CBD pioneer in the indie beauty segment, is separating itself from the trend-driven crowds with a new name and storefront. The brand has become Code of Harmony and is set to open an 850-square...
Powerella Powers Up Inside-Out/Outside-In Positioning With Supplement And Skincare Pairing
Powerella’s serum and supplement are the new power couple on the indie scene. Launched in 2015 by Aimee Gill, a veteran marketer with positions at Shiseido, Nars and Smashbox on her resume, Powerella predates the current...
