Brand Report
After More Than A Decade In Business, Beauty Bakerie Expands From Makeup To Skincare
Known for its sweetly named makeup products, Beauty Bakerie is expanding into skincare for the first time since its debut over 10 years ago. Staying within the brand’s food theme, its new collection includes Milk, Sleep, Repeat...
NielsenIQ: Small CPG Brands Are Set To Gain Market Share As Consumers Increasingly Engage With Them
Small consumer packaged goods brands are poised to gain greater market share, according to Andrew Criezis, SVP and general manager of small business for NielsenIQ. He draws that conclusion based on a worldwide study entitled “Brand Balancing...
Indie Beauty Media Group Returns To Live Events With Adit Live, Expands Adit Membership Services
Indie Beauty Media Group, parent company of retail success organization Adit and indie beauty business publication Beauty Independent, is returning to events with Adit Live. The invite-only event will be limited to Adit’s member...
Many Brands Have Spoken Out In Support Of Abortion Access. Where Do They Stand On Parental Leave?
After the United States Supreme Court overturned Roe v. Wade, beauty and wellness brands took to social media to express their opposition to the decision and support for reproductive rights. Several pledged money to organizations providing abortions,...
5 Italian Indie Beauty Brands To Put On Your Radar
Italy, the 10th biggest beauty market in the world, is known primarily in beauty as the cradle of behind-the-scenes business—and that business is growing. According to Italian personal care association Cosmetica Italia, beauty manufacturing in the country...
The Seaweed Bath Co. Undergoes An Ocean-Inspired Rebrand, Lowers Prices
The Seaweed Bath Co.’s customers may do a double take when they see its products moving forward. The natural personal care brand is debuting a rebrand today featuring refreshed packaging and lower prices. The new look ushered...
