Friends Don’t Let Friends Use Lousy Masks: Besties Kayla Bertagna And Lisa Ballstaedt Create Soon Skincare After A Mediocre Masking Experience

During a girls’ trip to Puerto Vallarta in March last year, friends Kayla Bertagna and Lisa Ballstaedt were playing around with Korean sheet masks when they realized the slippery, goopy, serum-soaked sheaths weren’t as easy or awesome as they expected. “We...

Curly Hair Product Pioneer And DevaCurl Co-Founder Lorraine Massey Returns To The Spiral Scene With New Brand CurlyWorld

Lorraine Massey, co-founder of DevaCurl, has entered the curly haircare world again with the brand CurlyWorld. The new brand is starting with four products priced from $30 to $36: hair and scalp cleanser ShamFree, conditioner Terms and...

How Awake Organics Responded To Its Customers Waking Up To Supply Chain Issues

When it comes to supply chain issues, Awake Organics’ customers are woke. After three surveys showed transparency is of utmost importance to its audience, the brand moved to tap local ingredient suppliers and service providers, and communicate about...

Here’s To The First 100 — And All Our Subscribers

Cheers to the First 100! They are, of course, the first 100 subscribers who answered the call when we unveiled Beauty Independent 2.0 and Uplink on Sept. 4. As part of the launch, we...

New Natural Brand Vo Beauty Puts Its Multi-masking Philosophy Into Practice At Hudson’s Bay

“People are putting too much clay on their face,” says Diana Vo. The veteran aesthetician and founder of Vo Beauty isn’t completely against clay for skincare purposes. In fact, her new natural brand, which is rolling out...

Aïmara Coupet’s New Makeup Brand BelleRadiance Stands Up For Inclusivity In The Clean Beauty Segment

During a decade at L’Oréal and Sephora, Aïmara Coupet didn’t confront the complications of creating complexion products for women of color. That changed when she became marketing director of Black Up Cosmetics seven years ago and transitioned to...