Brand Report
How Playful Haircare Brand Triviso Baked TikTok Into Its Business
Similar to most beauty brands, haircare brand Triviso is aimed at particular consumer demographics—in its case, gen Zers and millennials—but it’s also aimed at consumers who identify with particular TikTok aesthetics. Officially debuting Thursday, it’s second product,...
New Sexual Wellness Brand Playground Creates Lubricants To Enhance Different Sexual Sensations
Playground recognizes that pleasure isn’t one size fits all. With the thesis that different libidos should have different lubricants, the sexual wellness brand launches today with four varieties of lube aimed at women available on...
After Launching With Target And Ulta Beauty In the US, Megababe Is Heading To Cult Beauty In The UK
Personal care brand Megababe is out to leave no thigh unswiped—and a new partnership with Cult Beauty is moving it closer to that objective. “If a woman has thighs that chafe, I want to be able to...
“Sweatworking” Events Program Beauty + Bikes Is Back With A Few Changes To Make It Relevant Today
After an almost three-year hiatus, Beauty + Bikes is peddling again. Orchestrated by Sutton Capital Partners senior advisor Corey Weiss, former VP of business development and marketing partnerships at Ipsy, the events program designed to create...
ShearShare Co-Founders Courtney And Tye Caldwell Are Showing Up For Their Buffalo Community After The Racist Mass Shooting
At the end of last year, Courtney and Tye Caldwell, the husband-and-wife duo behind ShearShare, an app enabling beauty professionals to rent booths at salons, spas and barbershops affectionately nicknamed “HairBnB,” moved from McKinney, Texas to...
The Honey Pot Company’s Reformulation Of Intimate Washes Sparks A Social Media Backlash
An unannounced formulation change has led to a sticky situation for The Honey Pot Company. Upset to discover the brand inserted preservatives into its range of foaming intimate area washes, customers took...
