Brand Report
Waterless Beauty Brand Kate McLeod Brings Its Bestselling Daily Stone Moisturizer To Sephora
Solid moisturizer specialist Kate McLeod is bringing its bestselling Daily Stone to Sephora’s website as the prestige beauty retailer deepens its sustainable beauty roster. The rose- frankincense- and neroli-infused...
The Way The Beauty Business Is Conducted Today Is Inherently Unsustainable. This Beauty Brand Is Trying To Change It.
For beauty brands, sustainability is an extremely tricky proposition. The historic fundamentals of the beauty industry—filling formulas with ingredients natural and not, encasing them in alluring packaging, shipping products to consumers and retailers around the nation or globe,...
How Beacon Award-Winning La Luer Manages To Sell Out Without Spending On Ads
La Luer’s Mira Facial Treatment System sold out twice last year, in April and again on Black Friday. And it wasn’t discounts that convinced customers to clear out the Beacon Award-winning brand’s online stock of the $550...
Opening Ceremony Alum Joyce Lee’s Lifestyle Brand Her Place Moves Into Beauty
Her Place has expanded beyond subversive hair sashes with Her Scent, an intimate body care collection launching today with a trio of products—$52 Her Everywhere Spray, $28 Her Bar Soap and $52 Her...
For Its Target Debut, Supplement Brand Health By Habit Gets Cheeky With Marketing To Support New Libido Offering
Zuru Edge-owned supplement brand Health by Habit has entered Target stores nationwide with six of the brand’s eleven products each priced at $8.99: Men’s Multivitamin, Women’s Multivitamin, Energy, Collagen, Stress Relief...
Bad Hair Days Have Been A Boon To Hair Accessories Brand Loza Tam
Bad hair days are a problem for many people—Loza Tam highlights data that 50% have canceled a date and 43% have bailed on a job interview because of them—but they’re a business opportunity for the hair accessories...
