Brand Report
FlutterHabit Has Become A Multimillion-Dollar Company By Replicating The Look Of Lash Extensions With At-Home Products
After Kasey Jackson tried professional eyelash extensions in January 2018, the idea of futzing with mascara to lengthen her lashes seemed nonsensical. She loved that she could achieve natural-looking full lashes and not have to deal with makeup....
Former J&J Exec Katie Omstead’s New Brand Mintly Looks To Energize Oral Wellness With Sustainable And Effective Products
If you’re trying to keep your mouth fresh and healthy, why not do it with a fresh and healthy brand? That’s the logic that prompted Katie Omstead, previously senior manager of global strategy at Johnson & Johnson, to...
Cannabis Brand Citizen Bloom Botanics’ High-Wattage Beauty And Wellness Products Don’t Have High Prices
Citizen Bloom Botanics founder Nicolette Baglio knows how to make lemons out of lemonade. The former competitive athlete contracted Zika while living in Puerto Rico in 2016. The virus wreaked havoc on her joints, which...
Athletic Greens Names Kat Cole, Who Turned Cinnabon Into A $1B Brand, President And COO
In a career move she wouldn’t have expected even a year ago, Kat Cole is joining direct-to-consumer brand Athletic Greens as president and COO. Early this year, after completing a decade-long tenure as president and COO of...
Prime Matter Labs’ New CEO Aaron Paas Has Indie And Corporate Beauty Experience
As it attempts to grow its business with emerging and established beauty and personal care brands, contract manufacturer Prime Matter Labs has named Aaron Paas, a beauty industry veteran with a resume spanning both, CEO. The move...
After Three Years On The Market, Veil Cosmetics’ Automatte Mattifying Balm’s Sales Spike 1,000%
“This is what pro makeup artists use on set most of the time,” says Rose Siard, a digital creator and half of the founding duo at makeup brush brand Rose and Ben Beauty in a video that’s...
