Lather’s Long, Healthy History In Wellness Personal Care

Talk about jumping on a trend early. Emilie Davidson Hoyt focused on natural beauty and personal care years before Tata Harper bought a Vermont farm. Launching Lather in 1999 after migraines prompted her to avoid...

SkinOwl’s Annie Tevelin On Generating Profitable Growth Without Being Too Salesy

Annie Tevelin, founder of the skincare brand SkinOwl, is the original SkinOwl. Long before Facebook groups were brand-building exercises, she doled out sage beauty advice on the social media network to an invite-only assemblage of 1,600...

Smoothie Beauty’s Stephanie Peterson Serves Up Fresh Skincare

We’ve heard of skincare that looks good enough to eat, but we’ve never actually considered taking a bite until Smoothie Beauty came along. The new brand from beauty blogger and model Stephanie Peterson, who’s graced...

Rebel Cause: Regina Merson Reimagines Makeup For Modern Latinas

Regina Merson often straddled two cultures and careers. She spent most of her life in the United States, yet has a deep attachment to her native Mexico; and she was an unhappy attorney with a side passion for...

The Natural Deodorant That’s Almost Too Good For Armpits

Agent Nateur has elevated the lowly deodorant to a luxury good and racked up sales while doing so. The Los Angeles-based brand’s original offering, Holi(Stick) No. 3, is a smash hit at retailers the likes of...

Soapwalla’s Path To Natural Deodorant Dominance

Some people are born entrepreneurs and other people are practically forced into entrepreneurship. Rachel Winard is in the latter group. For the former professional violinist and lawyer, a diagnosis of Lupus and skin conditions caused by...