“We Need Fewer Products”: Influencer Minsooky On How Beauty Brands Can Actually Make A Difference For The Environment

Ann Oh, the Korean American beauty influencer-cum-ethicist who goes by her middle school nickname Minsooky on social media, is known for creating gorgeous shironuri looks or looks in the Japanese style of painting faces with white makeup....

Nakey’s Shawna Watterson Wants To Normalize Products For Taboo Issues And Being Honest About Entrepreneurial Challenges

“With every product we want to create, we want to really normalize something that has been shamed,” says Shawna Watterson, who founded Nakey with her friend Hannah Rose. The sexual wellness brand’s The G.E.M. or Genital Examination...

Haircare Brand It’s A 10 Sells 17M Bottles Of Its Hero Product Annually—And It’s Just Getting Started

Carolyn Aronson had been quietly fighting for the right to protect and expand her haircare brand It’s a 10 for seven years before winning a lawsuit in December against her ex-business partners for planning to misappropriate its intellectual...

Cosmetic Chemist Valerie George On Why It’s Hard To Find Common Ground In The Clean Beauty Debate And The Complexities Of Sustainability

The barrier between what goes on in the beauty lab and what people see on beauty shelves can seem impenetrable at times. Cosmetic chemist Valerie George is committed to breaking it down. A long-time cosmetic science educator,...

“Actively Looking For Acquisitions”: Clio CEO Jamie Leventhal Talks Strategy Post-Yellow Wood Partners Acquisition

It was revealed Thursday that consumer packaged goods-focused private equity firm Yellow Wood Partners, owner of Dr. Scholl’s and Freeman Beauty, has acquired several brands from personal care, beauty and sexual wellness device and accessory...

How Everyday Humans Founder Charlotte Pienaar Is Carefully Growing A Bootstrapped Brand Fitting Her Values At Major Retailers

The idea of “wokeness” has become a punching bag for politicians of late, but, in the beauty industry, Charlotte Pienaar argues it’s only growing in power among her brand Everyday Humans’ target audience of zillennials. “They are currently...