KraveBeauty Is Challenging The Beauty Industry To Take On Hyperconsumerism

Last year, KraveBeauty launched zero products. The lack of releases wasn’t due to pandemic supply chain issues or the beauty equivalent of writer’s block on the part of the skincare brand’s founder Liah Yoo, the YouTuber-turned-entrepreneur....

Digital Destination Well Defined Wants To Help The Wellness Industry Take Better Care Of Itself

The protracted pandemic has caused even marginally wellness-minded consumers to dive deep into the vast concept looking for support from supplements to boost immunity and face yoga to relieve jaw tension caused by stress-induced clenching. Ironically,...

How Camille Rose Has Maintained Strong Momentum In The Crowded Textured Haircare Category

In a textured haircare category that’s doubled in size in less than five years to surpass $1 billion in mass-market sales, according to Strategic Solutions International, Camille Rose has been a significant growth driver. Started...

“We Really Sell Confidence”: Naturalicious Founder Gwen Jimmere On Building A Million-Dollar Haircare Business

Gwen Jimmere never intended to start a business, especially not a haircare business. “I hated my hair my whole life. I would never have assumed that I would become a haircare entrepreneur,” she says. But after Jimmere found...

How The Glow Girl’s Melissa Meyers Is Changing The Content Game For Women Over 40

Melissa Meyers, founder and creative director of The Glow Girl, isn’t afraid to do things many people would find embarrassing. She’s an ardent networker and has no problem reaching out cold to a person or brand....

The Story Behind Kjaer Weis’s Striking Refillable Packaging—And How The Brand Still Moves The Needle On Sustainability

Before she became a makeup artist, Kirsten Kjaer Weis wanted to be an architect. Her passion for design is obvious in her clean cosmetics brand Kjaer Weis’s functional and fierce refillable packaging that...