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Petite ‘n Pretty Wants To Be The First Makeup Brand Gen Alpha Is Obsessed With
Before the latest gen alpha brand craze, Samantha Cutler sensed that tweens and teens—and perhaps most importantly their parents—were searching for something different in the beauty market. The mom and former chief product development officer at Stila...
Craft Beauty Lab’s Christina Mahar On The Cost And Speed Pressures Facing Beauty Manufacturers Today
When beauty industry experts stress the importance of differentiation for emerging brands, they’re generally referring to consumer propositions and marketing strategies—and those are important, but a robust supply chain may be one of the most underrated...
Celebrity Derm Dhaval Bhanusali And TikTok Derm Muneeb Shah Partner At NYC Medical Practice, Set Out To Make Facials More Science-Driven
After sliding into each other’s DMs, Dhaval Bhanusali, the dermatologist behind Hailey Bieber’s brand Rhode who’s worked with Martha Stewart and Yankees players, and Muneeb Shah, who’s known as DermDoctor on TikTok, where he...
The Story Behind CurlDaze’s TikTok-Viral Creamy Curl Styler
Robyn Atwater has lost count of how many times her haircare brand CurlDaze has gone viral. The first time was back in 2021 when she filmed a 13-second TikTok video starring her cousin Neil Bailey showing...
“Staying Relevant Is So Difficult”: “Glossy” Author Marisa Meltzer On Glossier’s Climb, Comedown And Possible Comeback
In recent months and years, Glossier has largely been written off as a dinosaur of the gilded age of direct-to-consumer distribution. Last year, it laid off over 80 employees, and its vaunted founder Emily Weiss stepped down as...
Dermatologist, Brand Founder And “Super Believer In Skincare” Loretta Ciraldo Pushes Products (But Not Too Many) Over Procedures
Loretta Ciraldo, founder of skincare brand Dr Loretta, was exploring what makes skin tick before many TikTok skin docs were born. In 1975, the now 70-year-old dermatologist was at Harvard Medical...
