Full Disclosure

Hue Noir Has Upped The Ante For Inclusivity At Target And Intends To Do The Same Globally
Paula Hayes didn’t ace every job interview question she fielded after graduating from Lewis & Clark College. When one interviewer asked her where she saw herself in 10 years, she didn’t respond with a pat answer about how...

Don’t Mess With Podiatrist Cary Gannon: After A Polish Brand Didn’t Respond To Her, She Launched A Competitor
Cary Gannon is as type A as they come. When the practicing podiatrist became disgruntled with a nail polish line she carried in her office promoting itself as healthy, she figured she could probably create a superior one...

Handmade In English County Hertfordshire, Evolve Beauty Lands On Shelves Stateside At Credo
When your first foray into skincare formulation is creating a luxe line with Bono, what do you do for your second act? Laura Rudoe decided one brand wasn’t sufficient for a follow-up. She created two brands...

Little Seed Farm’s Founders On Moving Out Of The City, Milking Goats, Overcoming Setbacks And Selling Deodorant
Little Seed Farm founders James and Eileen Ray have done what so many people dream of: They gave up stressful city lives for blissful country existences. Except, their 2012 move from New York City to rural Lebanon,...

Blogger Dena Smith’s Battle Against Cancer Is Beating Up Her Skin – And She’s Fighting Back With Leo Oil
Stage 4 metastatic breast cancer isn’t preventing Dena Smith from seeing beauty in herself or others. It is, however, preventing her from having irritation-free skin. The freelance beauty writer and blogger behind Leo With Cancer has created...

How Fatboy’s Perfect Putty Crossed Gender Barriers To Advance Second-Day Hair For All
When Tyson Kennedy created Fatboy’s first offering Perfect Putty, he didn’t classify the matte finish pomade as only perfect for one gender. The longtime hairstylist, partner in the salon Cutler Brooklyn and lead singer of New...