Fytt Beauty Translates Green Smoothies From Juice Bars To Skincare

One of the biggest beauty mergers in recent years has paired beauty with health and fitness. Fytt Beauty has been the beneficiary of that merger and a pacesetter moving it forward. Launched by Southern California-based beauty industry veterans...

Nude Envie’s Lipsticks Knock It Out Of The Pucker Park

Nude Envie is making news in nudes. Since hitting the market last year, the brand’s nine lipsticks have proven that nude colors aren’t limiting. In particular, the rosy-plum Intuition, a bestseller at Barneys New York,...

Maapilim Makes Grooming Products For Men Who Define Masculinity On Their Own Terms

What does it mean to be a man today? Does it mean charging into a school when bullets are flying? Does it mean expressing a feminine side? Does it mean embracing personal...

Ogee Stakes Out A Luxury Position In The Organic Beauty Segment

Whether due to craft, materials or distribution, luxury goods rise above other items. Ogee strives for its skincare products to be those rarefied offerings in the beauty marketplace by filling them with...

Laguna Herbals Heats Up As Demand For Natural Beauty Products Mounts

Laguna Beach has a mystique that far eclipses its tiny population of 25,000. That’s partially due to the popularity of MTV’s reality show based in the coastal California community and partially due...

Monique Rodriguez Has Gone From Tinkering In The Basement To Leading A Multimillion-Dollar Haircare Brand

After Monique Rodriguez’s two daughters dozed off, she’d quietly lug the contents of her kitchen down to the basement, where she set up a makeshift haircare laboratory. During the wee hours of the night, she’d carefully mix olive...