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Vera Mona founder Leticia Cabrera-Calvo doesn’t believe consumers’ lives should be cluttered with shoddy merchandise. She’s constantly pondering how to improve everyday items. “I even thought of a cool way to pull credit cards out of wallets by...

Milk does skin good. That’s the premise of Biomilk, a probiotic-propelled beauty brand created by veteran marketer Valerie Casagrande. Not yet a year old, Biomilk is making headway in e-commerce driven by a growing hunger for helpful bacteria, eye-catching...

Reverie founder Garrett Markenson injects an indie rocker sensibility into a natural hair care segment that’s often high on the granola quotient. The brand’s stark black-and-white packaging and single-word product names are so chic that

Sarah Villafranco doesn’t only play a physician in blog posts. The Osmia Organics founder is a real-life ER doc who took an unusual turn into soap making and wound up creating a natural beauty brand stocked by Credo,...

Like an acrophobe becoming a helicopter pilot, Jana Blankenship overcame fragrance sensitivity to build the beauty brand Captain Blankenship. The trick to surmounting her scent incompatibility was switching from synthetic to natural ingredients. Captain Blankenship aims to...

Much of the skincare on the market is the equivalent of boxed wine. Its contents are of questionable origins. It might get the job done in a pinch, but doesn’t inspire loyalty. It’s a disposable buy and looks...