After Diving Into Customer Data, Rthvi Founder Meerika Khanna Pivoted Her Brand To Scalp Care And Specific Ayurvedic Ingredients

A few months before the pandemic, Meerika Khanna launched the brand Earthy Skin Essentials with five Ayurveda-inspired skincare products and a single haircare product, Revitalize, a growth serum with rosemary, bhringraj, amla, nettle and peppermint. After the pandemic...

Alfred Dunhill’s Great Granddaughter Builds Upon Her Family’s Luxury Heritage With Premium CBD And Wellness Brand Lady A

In a way, Alexandra Dunhill, great granddaughter of Alfred Dunhill, is continuing the family business.  The Londoner is the founder of Lady A, a luxury CBD beauty and wellness brand...

How Developing A Breast Oil For Herself Led Dr. Janine Mahon To Selling Products At Violet Grey, Bluemercury And More

When Janine Mahon was a child, the redwood forests of California’s Mendocino County were her playground. Although she grew up around Western medicine—her father was the local doctor—she found true healing in nature. “I developed a profound...

With New Brand Community Sixty-Six, Former The Inkey List GM Dia Foley Is Out To Streamline Skincare Routines

Dia Foley has had one of the most varied careers in beauty. She’s worked across categories at companies big and small. Starting off as a makeup artist behind department store counters for the likes of Lancôme, she went...

CurlDaze Goes From Social Media To Major Retail With Launches At CVS And Target

Before her brand CurlDaze’s official rollout to nearly 450 CVS locations last month, Robyn Atwater dropped by a CVS store in Inglewood, Calif., and noticed that its Glossy Shine Gel had quickly sold out. “That was...

Isla Beauty Wants To Be The Most Transparent Brand In The Beauty Industry

There’s an inordinate number of beauty experts on TikTok, from dermatologists to cosmetic scientists, deciphering the beauty industry for armchair enthusiasts. Despite the chatter on social media, when Tracy Dubb, co-founder of nearly 6-year-old early-stage investment firm