One Brand Founder Tested Her Makeup’s Staying Power During Her Son’s Delivery And Shared The Results On Social Media

High Endurance Cosmetics founder Ashley Vuu has taken to testing her brand’s sweat-proof products in extreme and personal situations. She’s worn them for pressure-packed business meetings, steamy vegetarian cooking, everyday exercise, marathons and even the birth...

The Natural Deodorant That’s Almost Too Good For Armpits

Agent Nateur has elevated the lowly deodorant to a luxury good and racked up sales while doing so. The Los Angeles-based brand’s original offering, Holi(Stick) No. 3, is a smash hit at retailers the likes of...

Evio Beauty Group Asks For Your Vote On Its Skincare

In the latest example of the toppling of brand autocracy, Evio Beauty Group is advocating for the enfranchisement of beauty consumers by seeking their votes on its upcoming skincare product. The beauty company behind...

Beauty Brand Founders Leave Affected Florida Areas To Spare Businesses From Irma’s Wrath

After touching down in the Florida Keys on Sunday, Hurricane Irma took its last major swipe at the state on Monday, leaving behind flooding, blackouts, lost retail sales, damaged structures and vehicles, and at least four people dead....

Soapwalla’s Path To Natural Deodorant Dominance

Some people are born entrepreneurs and other people are practically forced into entrepreneurship. Rachel Winard is in the latter group. For the former professional violinist and lawyer, a diagnosis of Lupus and skin conditions caused by...

Lash-Boosting Brand Plume Takes A Family-First Approach

Lauren Bilon has gone from being a stay-at-home mom to spearheading the skyrocketing natural hair and lash brand Plume. In two years, Plume has entered Nordstrom, Credo and The Detox Market in the U.S., and...