Brands
Wonder Valley’s Alison Carroll On Letting Go Of Strict Expectations And The Joy Of Packaging Material Limitations
At some point in the short history of cool direct-to-consumer brands remaking consumer categories, entrepreneurs turned their sights to olive oil. There are sustainable chic olive oil brands like Onsuri, Brightland and Citizens of Soil, CBD-tinged players such...
This Microbiome- And Eco-Minded Brand Shrinks Skincare Into Concentrated Tablets
Laurie Mias is an entrepreneur four times over. In 2010, she opened a natural wine cellar in Copenhagen. Four years later, she stuck to the beverage theme, with a plot twist, by founding a cold press organic juicery...
Beauty For Real’s 62-Year-Old Founder Leslie Munsell’s Makeup Tips Are Going Viral With Young Consumers On TikTok
Donna Lopez, founder of beauty brand development agency Making Lemonade, believes no founder is too old to go on TikTok—and her 62-year-old client Leslie Munsell, founder of the cosmetics brand Beauty For Real, is validating her...
DIBS Beauty CEO And Co-Founder Jeff Lee Intends To Build An Influencer Brand That Lasts
After a period of considerable celebrity and influencer brand proliferation, there’s understandably consumer fatigue. A headline in a recent The New York Times article by beauty writer Rachel Strugatz aptly summed up the feeling when it pleaded...
Ingestible Brand Aura Inner Beauty Forges Partnerships With Goop, Bergdorf Goodman And The Detox Market
Three-year-old wellness brand Aura Inner Beauty is ready for major growth in 2022. The maker of powder and liquid collagen, omegas, probiotic, nootropic and adaptogenic products is bringing its...
FlutterHabit Has Become A Multimillion-Dollar Company By Replicating The Look Of Lash Extensions With At-Home Products
After Kasey Jackson tried professional eyelash extensions in January 2018, the idea of futzing with mascara to lengthen her lashes seemed nonsensical. She loved that she could achieve natural-looking full lashes and not have to deal with makeup....
