Brands
Beauty For Real’s 62-Year-Old Founder Leslie Munsell’s Makeup Tips Are Going Viral With Young Consumers On TikTok
Donna Lopez, founder of beauty brand development agency Making Lemonade, believes no founder is too old to go on TikTok—and her 62-year-old client Leslie Munsell, founder of the cosmetics brand Beauty For Real, is validating her...
DIBS Beauty CEO And Co-Founder Jeff Lee Intends To Build An Influencer Brand That Lasts
After a period of considerable celebrity and influencer brand proliferation, there’s understandably consumer fatigue. A headline in a recent The New York Times article by beauty writer Rachel Strugatz aptly summed up the feeling when it pleaded...
Ingestible Brand Aura Inner Beauty Forges Partnerships With Goop, Bergdorf Goodman And The Detox Market
Three-year-old wellness brand Aura Inner Beauty is ready for major growth in 2022. The maker of powder and liquid collagen, omegas, probiotic, nootropic and adaptogenic products is bringing its...
FlutterHabit Has Become A Multimillion-Dollar Company By Replicating The Look Of Lash Extensions With At-Home Products
After Kasey Jackson tried professional eyelash extensions in January 2018, the idea of futzing with mascara to lengthen her lashes seemed nonsensical. She loved that she could achieve natural-looking full lashes and not have to deal with makeup....
Why Martha Stewart Calls Dhaval G. Bhanusali “The Willy Wonka Of Derm”
Dhaval G. Bhanusali believes a skincare formula should be evaluated not just by its star ingredient, but by the sum of its parts. The same can be said for his varied professional pursuits. A dermatologist who opened
Former J&J Exec Katie Omstead’s New Brand Mintly Looks To Energize Oral Wellness With Sustainable And Effective Products
If you’re trying to keep your mouth fresh and healthy, why not do it with a fresh and healthy brand? That’s the logic that prompted Katie Omstead, previously senior manager of global strategy at Johnson & Johnson, to...
