Inside Fur’s First OOH Ad Campaign And Bootstrapped Path To $10M In Sales

Many young beauty brands turn to external funding to successfully execute upon major wholesale relationships, but Fur has been able to proliferate at stores and e-tailers without it. The 5-year-old specialty body care and...

What Happened When Skincare Brand Crude Stopped Advertising On Facebook And Instagram

When Crude participated in the Stop Hate for Profit campaign in June of last year calling on companies to boycott Facebook for allowing hate and extremism to spread on its platforms, founder and CEO Denise Cartwright...

Influencer Reagan Hart Brings A Circular System To Sheet Masks With New Brand Low Beauty

To Reagan Hart, low impact doesn’t mean low performance. The clean beauty and lifestyle influencer has launched the brand Low Beauty with the idea of developing effective products that don’t leave a lasting imprint on the earth....

Gest’s New Drinkable Skincare Supplement Aims To Reduce The Collagen Churn Rate

The majority of consumers who start taking collagen to fortify their hair, skin or nails  abandon the protein before making it all the way through a tub of powder. New wellness brand Gest...

With Fragrance Poised To Propel Holiday Beauty Purchases, Gen Z Brand Sparti Scents Enters Walmart Stores

Sparti Scents is adding a dash of color—three colors, to be exact—to Walmart’s fragrance assortment. After launching on the megachain’s website in September, the gen Z perfume brand has entered nearly 230 locations with a trio of...

Why Muri Lelu Centers Its Story On The Cannabis Plant

When Muri Lelu launched cannabis skincare products last year, the brand’s co-founders were shrouded in mystery, choosing to be anonymous and operating under pseudonyms. The decision was partly pragmatic. The three women had full-time jobs as a...