FlutterHabit Has Become A Multimillion-Dollar Company By Replicating The Look Of Lash Extensions With At-Home Products

After Kasey Jackson tried professional eyelash extensions in January 2018, the idea of futzing with mascara to lengthen her lashes seemed nonsensical. She loved that she could achieve natural-looking full lashes and not have to deal with makeup....

Why Martha Stewart Calls Dhaval G. Bhanusali “The Willy Wonka Of Derm”

Dhaval G. Bhanusali believes a skincare formula should be evaluated not just by its star ingredient, but by the sum of its parts. The same can be said for his varied professional pursuits. A dermatologist who opened

Former J&J Exec Katie Omstead’s New Brand Mintly Looks To Energize Oral Wellness With Sustainable And Effective Products

If you’re trying to keep your mouth fresh and healthy, why not do it with a fresh and healthy brand? That’s the logic that prompted Katie Omstead, previously senior manager of global strategy at Johnson & Johnson, to...

Cannabis Brand Citizen Bloom Botanics’ High-Wattage Beauty And Wellness Products Don’t Have High Prices

Citizen Bloom Botanics founder Nicolette Baglio knows how to make lemons out of lemonade. The former competitive athlete contracted Zika while living in Puerto Rico in 2016. The virus wreaked havoc on her joints, which...

Kypris Founder Chase Polan On Taking A Holistic Approach To Sustainability

Long before most beauty companies began to acknowledge their roles in generating plastic streaming into landfills and oceans, Kypris founder Chase Polan was considering the impacts of her brand’s skincare, from ingredient sourcing to its final stage....

Athletic Greens Names Kat Cole, Who Turned Cinnabon Into A $1B Brand, President And COO

In a career move she wouldn’t have expected even a year ago, Kat Cole is joining direct-to-consumer brand Athletic Greens as president and COO. Early this year, after completing a decade-long tenure as president and COO of...