Brands
Meet The 26-Year-Old Cosmetic Chemist Striving To Set A New Standard For Sustainable Beauty
When Aubri Thompson named her skincare brand launched last year The Rebrand, it wasn’t because it was a refresh of an earlier brand. Instead, it was because she wants to rebrand the concept of the three Rs—reduce,...
Phena London Turns Discarded Cooking Oil Into Luxury Candles
The idea that stuff that could be used again wound up in landfills or the ocean galled Patricia Romero, and she began mulling over how she could turn that stuff into desirable products to disrupt the waste stream....
Le Mini Macaron’s US Business Sweetens With A Target Launch
Le Mini Macaron is finding its retail sweet spots in the United States. The brand known for its Gel Manicure Kit featuring a macaron-shaped LED light launched at 250 Target doors for the fourth quarter and will...
Inside Fur’s First OOH Ad Campaign And Bootstrapped Path To $10M In Sales
Many young beauty brands turn to external funding to successfully execute upon major wholesale relationships, but Fur has been able to proliferate at stores and e-tailers without it. The 5-year-old specialty body care and...
What Happened When Skincare Brand Crude Stopped Advertising On Facebook And Instagram
When Crude participated in the Stop Hate for Profit campaign in June of last year calling on companies to boycott Facebook for allowing hate and extremism to spread on its platforms, founder and CEO Denise Cartwright...
Influencer Reagan Hart Brings A Circular System To Sheet Masks With New Brand Low Beauty
To Reagan Hart, low impact doesn’t mean low performance. The clean beauty and lifestyle influencer has launched the brand Low Beauty with the idea of developing effective products that don’t leave a lasting imprint on the earth....
