Ace Beauté Enters Ulta Beauty With New Magnetic Lashes

Growing up in Nigeria, Niye Aniekan-Attang learned about the power of makeup from her grandmother. “Every morning she would get up and put on her makeup, even though she never went anywhere most of the time,” she says....

How Curie Is Breaking The Personal Care Product Pipeline Mold

Early in the life of the brand Curie, which debuted in 2018 with a single white tea-scented natural deodorant, a customer raved she wanted to rub the product all over her body. “Customers loved the scent. They...

Cannabis-Powered Menopause Brand Hello Again Is Not Your Average Dispensary Find

With the legal situation of products containing CBD, THC and Delta 8, a trendy and less trippy type of THC, still murky across the country, many brands and retailers have rethought their approaches to cannabis-infused products,...

How Personal Care Brand Bite Is Making Refills A Major Business Driver

Millions of people have viewed Women’s Health’s 2018 Facebook video showing Lindsay McCormick, CEO and founder of Bite, chew toothpaste before brushing her teeth. For probably the overwhelming majority of those people, the activity seemed a...

Wonderskin Aims To Go Viral Again With The Launch Of Makeup-Meets-Skincare Range Purevoc

Today’s beauty brand founders often didn’t start concocting creams in their kitchens. With digital marketing prowess critical, entrepreneurs with online expertise have been successfully entering beauty by building teams of industry veterans who create products practically guaranteed...

New Silk Staples Line Good Side Helps Consumers Get Their Beauty Sleep In Style

From the pop-idol posters of our teenage years to the duvet covers that have to be just so when we grow up, our bedrooms are an articulation of who we are—and one that’s particularly true to us because...