Brands
How Cleo+Coco Beat The Deodorant Sales Slump Last Year—And Continues To Grow This Year
There were a lot of pretty stinky people last year. With offices closed and parties cancelled due to the pandemic, deodorant sales tanked. Nielsen reports that, after a brief uptick when panic buying took hold at the...
Emerging Skincare Brand Protéger Goes Classic Editorial For Its First Major Campaign
Between the iOS 14 privacy changes and rising costs of digital advertising, brands are hunting for different ways to generate engaging content that will resonate with customers and, hopefully, fuel sales. Spurred...
The Allure Of Allure, According To EIC Jessica Cruel
Jessica Cruel holds two titles: landlord and editor in chief of Allure. The former role involves a Newark duplex that has a habit of keeping her humble. Late last month, her bedroom ceiling opened up and water from...
After Going Viral On TikTok, Delhicious Body Hit Six Figures And Has A 20,000-Person Waitlist
In an 18-second TikTok video, Delhicious Body founder Zara Saleem confesses that, when she created Migh-Tea Moisture Balm, a product with Indian black assam tea, shea butter, sweet orange oil and candelilla wax, she wasn’t trying...
Nine Indie Beauty And Wellness Brand Launches
The beauty industry has been in recovery mode this year. In the third quarter, data from the The NPD Group shows that prestige beauty revenues in the United States reached...
Modicum Introduces Skincare Line For People Being Treated For Or Recovering From Cancer
Singer and Modicum Essential Skin Care founder Monica Behan began writing songs when she was 7 years old. By her 20s, she was touring the country, and she still performs locally in her home state of New...
