EXCLUSIVE: Actress Ashley Greene Khoury And Sister-In-Law Olivia Khoury Launch Reproductive And Hormonal Health Company Hummingway

Ashley Greene Khoury’s body went haywire a few years ago when she stopped using the hormonal birth control she’d been on since she was 16. “I went from experiencing no [period] symptoms to having...

Just B Is Out To Make Makeup Easier For South Asian Consumers—And Everyone Else, Too

Bina Khan and Madiha Chan have what Khan affectionately calls a “long, sweet association.” A makeup artist for 25 years, Khan did Chan’s makeup for her wedding nearly 10 years ago and went on to handle Chan’s sisters’...

Founders Studio Is On A Mission To Build A Support System For Black-Owned Beauty And Wellness Brands

From Madam C. J. Walker to Lisa Price and Alonzo Herndon to Tristan Walker, the beauty industry has offered Black entrepreneurs a path to wealth, however imperfect, that can bridge generations. Kendra Bracken-Ferguson wants that path to simultaneously...

Psychedelic-Adjacent Functional Beverage Psychedelic Water Goes Viral On TikTok, Racks Up $1M In Sales

Don’t let the “psychedelic” in Psychedelic Water’s name fool you. The bubbly beverage won’t make you hallucinate. Rather, Psychedelic Water executive Felicia Hershenhorn says, “It’s bringing that...

As Many Cosmetics Brands Chase Short-Lived TikTok Trends, True + Luscious Brings A Timeless Approach To HSN

Mehir Sethi admits that her clean makeup brand True + Luscious’s television shopping and livestreaming premiere Wednesday on HSN will push her outside of her comfort zone, but she’s ready for the challenge. “The funny thing is...

Dr. Dennis Gross Skincare Co-Founder Carrie Gross On How The Brand Has Remained Relevant For Decades

While Dr. Dennis Gross Skincare features the name of the practicing dermatologist and skin cancer researcher that launched it more than two decades ago, Gross’s wife Carrie is the brains behind a lot of its operations. She...