Schmidt’s Naturals Pushes Beyond Pits

Schmidt’s Naturals is moving from armpits to other body parts. The fastest growing natural deodorant company in the U.S. is introducing six bar soaps in a test of...

Lather’s Long, Healthy History In Wellness Personal Care

Talk about jumping on a trend early. Emilie Davidson Hoyt focused on natural beauty and personal care years before Tata Harper bought a Vermont farm. Launching Lather in 1999 after migraines prompted her to avoid...

SkinOwl’s Annie Tevelin On Generating Profitable Growth Without Being Too Salesy

Annie Tevelin, founder of the skincare brand SkinOwl, is the original SkinOwl. Long before Facebook groups were brand-building exercises, she doled out sage beauty advice on the social media network to an invite-only assemblage of 1,600...

The Indie Beauty Take On Fragrance Ingredient Disclosure

Like many beauty entrepreneurs, Lite + Cycle founder Kristi Head’s penchant for design and love for quality products influenced her decision to launch a brand. Unlike many beauty entrepreneurs, anger played a role in the...

Sense Of Smell Drives Consumer Experiences At Perfumariē’s Discovery Studio

Perfumariē knows the nose knows. The online-offline concept encourages fragrance shoppers to consider scents at Discovery Studio, a wine bar of sorts for perfume, with their sense of smell before they purchase. The 600-square-foot New York space opening next...

Samudra Squad Could Teach Taylor Swift’s Squad A Few Lessons In Badassery

Social media influencers and celebrities aren’t the be-all and end-all for beauty spokespeople. Samudra Skin & Sea picked its brand ambassadors based on their fearlessness rather than Instagram followers or IMDB credits. Together, the four...