Brands
SolaWave’s Big $13M First Year—And Its Goal To Create Fully Customizable At-Home Treatments
Many beauty brands were born in the midst of the pandemic that spoke to quarantine beauty habits. SolaWave was one such brand. Launched in September of last year with its $149 Red Light Wand, a sleek rechargeable...
How Cocotique Became One Of The Most Covetable Subscription Boxes For Women Of Color
Eight years into running Cocotique, Dana Hill Robinson finally realized what spurred her to create the monthly subscription beauty box company. Separated from her mom as a toddler, Hill Robinson grew up with her dad and brother...
New Luxury Body Care Brand leVerden Recreates Self-Care Rituals From Around The World
At this point in the global pandemic, who doesn’t have a bit of wanderlust? With leVerden, people can travel without leaving their homes. The new body care range brings ancient healing...
Four And Five Years Into Leading Beauty Brands, Many Founders Have Different Expectations For Their Businesses
If I’m being honest, four years into Beauty Independent, I’m a little road-weary. That’s not to say I was a spring chicken when the publication launched. I was 40 and had covered business long enough to know that...
Ace Beauté Enters Ulta Beauty With New Magnetic Lashes
Growing up in Nigeria, Niye Aniekan-Attang learned about the power of makeup from her grandmother. “Every morning she would get up and put on her makeup, even though she never went anywhere most of the time,” she says....
How Curie Is Breaking The Personal Care Product Pipeline Mold
Early in the life of the brand Curie, which debuted in 2018 with a single white tea-scented natural deodorant, a customer raved she wanted to rub the product all over her body. “Customers loved the scent. They...
