Brands
New Luxury Body Care Brand leVerden Recreates Self-Care Rituals From Around The World
At this point in the global pandemic, who doesn’t have a bit of wanderlust? With leVerden, people can travel without leaving their homes. The new body care range brings ancient healing...
Four And Five Years Into Leading Beauty Brands, Many Founders Have Different Expectations For Their Businesses
If I’m being honest, four years into Beauty Independent, I’m a little road-weary. That’s not to say I was a spring chicken when the publication launched. I was 40 and had covered business long enough to know that...
Ace Beauté Enters Ulta Beauty With New Magnetic Lashes
Growing up in Nigeria, Niye Aniekan-Attang learned about the power of makeup from her grandmother. “Every morning she would get up and put on her makeup, even though she never went anywhere most of the time,” she says....
How Curie Is Breaking The Personal Care Product Pipeline Mold
Early in the life of the brand Curie, which debuted in 2018 with a single white tea-scented natural deodorant, a customer raved she wanted to rub the product all over her body. “Customers loved the scent. They...
Cannabis-Powered Menopause Brand Hello Again Is Not Your Average Dispensary Find
With the legal situation of products containing CBD, THC and Delta 8, a trendy and less trippy type of THC, still murky across the country, many brands and retailers have rethought their approaches to cannabis-infused products,...
How Personal Care Brand Bite Is Making Refills A Major Business Driver
Millions of people have viewed Women’s Health’s 2018 Facebook video showing Lindsay McCormick, CEO and founder of Bite, chew toothpaste before brushing her teeth. For probably the overwhelming majority of those people, the activity seemed a...
