PMS Gummy Vitamin Brand FLO Vitamins Evolves Into Broader Company O Positiv

After rapidly achieving seven-figure sales, PMS relief gummy brand FLO Vitamins is preparing for its next stage of growth addressing a wide variety of women’s health concerns—and beyond. It’s rebranded to O Positiv,...

From Etsy To QVC: Gen X And Baby Boomer Haircare Brand Maison 276 Is Accelerating As More Women Embrace Their Grays

It almost seems like Maison 276 CEO and founder Angel Cornelius was destined to create a beauty company with products for women with gray hair, but it took a while for the former hospital administrator to pursue...

Soshe Beauty Is Out To Make Refilling Mascara Easy With Shipping Fee-Free Subscriptions

Three years ago, as Sahar Rohani entered her sophomore year at USC, she decided to make changes in her daily routine to reduce its environmental footprint. She turned to her makeup stash first. “I realized I had so...

The Nature Of Things For The Brand Nature Of Things: Strategic Retailers, International Growth, Distinctive Packaging And Complex Formulations

By the time Jamie Leilani Pelayo co-founded Beacon Award-winning beauty and wellness brand Nature of Things in 2019, she had years of beauty industry and entrepreneurial experience under her belt at the likes of Sephora, Violet...

Pound Cake Does For Red Lipstick What’s Long Been Done For Foundation—Create The Right Match For Consumers’ Skin Tones

How can a woman find the perfect red lipstick if red lipsticks haven’t been made for her in the first place? That’s a question that fueled Camille Bell to start Pound Cake, a new cosmetics brand rejecting...

Menopause-Focused Sexual Wellness Brand Tabu Closes Funding Round, Launches On Goop

Tabu, maker of a personal massager and organic lubricant created for women in peri- to post-menopause, has closed a $500,000 seed round and entered Goop’s selection. The funding round led by Tia and...