The Final Countdown: Over 70 Beauty Brands Chosen As 2017 Best In Show Finalists

For 78 Indie Beauty Expo (IBE) exhibiting brands, the holiday season just got merrier. They were chosen as finalists for the 2017 Best In Show Awards from a cohort of over 200 nominees selected from this year’s...

Fertile Alchemy Founder Brittany Braggs Wants Women To Positively Embrace Reproduction, Even Before They’re Ready For Kids

Brittany Braggs believes women shouldn’t only discuss fertility when they’re having difficulty with it. The Houston-based holistic health coach, Reiki practitioner and doula is putting a positive and preemptive spin on reproduction with her budding brand Fertile Alchemy. The...

Mischo Beauty Enters Its Gilded Age With New Nail Polish Packaging

Kitiya Mischo King has struck gold with her nail polish brand’s makeover. Specifically, that gold is on the ball-shaped caps of Mischo Beauty’s round bottles, one of many details that has elevated the appearance of the eco-luxe line....

Cleo&Coco Makes Its Case For A Primo Spot In Natural Deodorant Selections

Almost two decades after weathering the dot-com crash, Cleo&Coco creator Suzannah Raff is at the center of the beauty industry’s great natural deodorant boom. Her odor-busting brand is vying for space at stores as aluminum-free options accelerate across...

Palermo Body’s Jessica Morelli Celebrates The Holidays By Joining Forces With Fellow Founders

Palermo Body founder Jessica Morelli isn’t spending the holidays alone. She’s in the company of fellow entrepreneurs, who she’s teamed up with to create gifts. Morelli assembled three kits — Pure Rituals Kit, Coffee Culture Kit and...

Nicole Rechelbacher Keeps Intelligent Nutrients At The Forefront Of Environmental Stewardship

Nicole Rechelbacher has an impressive legacy to live up to. Her father Horst Rechelbacher established Aveda in 1978 and the idea that natural products have a place in professional haircare. Before selling Aveda to Estée Lauder nearly two decades...