Selena Gomez’s Rare Beauty, Loum Beauty, Philosophy And Benefit Cosmetics Team Up To Break Mental Health Taboos

Rare Beauty, Loum Beauty, Philosophy And Benefit Cosmetics have reunited for the second round of #BeautyCares, an campaign in partnership with the nonprofit National Alliance On Mental Illness committed to ending mental health...

WLDKAT Launches At Ulta Beauty With Revamped Packaging, Lower Prices And CBD-Free Formulas

It’s been a wild year and a half for WLDKAT. The clean, ingredient-forward brand launched by former Urban Decay executive Amy Zunzunegui in the early days of the pandemic has unveiled redesigned packaging,...

Fearless Fund Winner Nude Coco’s Lotion Stick Is Good For The Bod (And Not Bad For The Bathroom Cabinet Either)

The brand Nude Coco was born out of sibling love. Specifically, the love founder Courtney Carter has for her younger sister. When Carter went on vacation with her family in the summer of 2019, she noticed her...

LilyAna Naturals Makes A Big Move Beyond Amazon With A Nationwide Rollout At CVS

Hey TikTok-fueled CeraVe, a new player on retail shelves has its sights set on “switchin’ the positions” in the skincare market with you. LilyAna Naturals strives to be hottest drugstore beauty property at local pharmacies throughout the...

What Leah Wyar Is Doing To Make Beauty Site Byrdie Fly

When Leah Wyar decided to move from Hearst to Dotdash nearly three years ago, she didn’t really know what she was signing up for. That’s because the media company hadn’t yet revealed its acquisition of beauty website...

New Brand Asklepios Garden Showcases The Luxury Of Plant-Powered Skincare

Asklepios Garden founder Nicholas Bradford Fritz has always gravitated toward creative fields. He’s designed furniture, handled marketing, made chocolate and, before launching his gender-fluid, vegan, luxury skincare line in April of this year, entered the beauty industry...