Pound Cake Does For Red Lipstick What’s Long Been Done For Foundation—Create The Right Match For Consumers’ Skin Tones

How can a woman find the perfect red lipstick if red lipsticks haven’t been made for her in the first place? That’s a question that fueled Camille Bell to start Pound Cake, a new cosmetics brand rejecting...

Menopause-Focused Sexual Wellness Brand Tabu Closes Funding Round, Launches On Goop

Tabu, maker of a personal massager and organic lubricant created for women in peri- to post-menopause, has closed a $500,000 seed round and entered Goop’s selection. The funding round led by Tia and...

“Not Another Influencer Brand”: Diipa Büller-Khosla Gets Serious About Skincare And Championing Desi Women With Inde Wild

Influencer and model Diipa Büller-Khosla pulled from her background to start her beauty brand Inde Wild. Her mother Sangitha Khosla is an Ayurvedic doctor and dermatologist, so the 30-year-old grew up surrounded by all things...

Selena Gomez’s Rare Beauty, Loum Beauty, Philosophy And Benefit Cosmetics Team Up To Break Mental Health Taboos

Rare Beauty, Loum Beauty, Philosophy And Benefit Cosmetics have reunited for the second round of #BeautyCares, an campaign in partnership with the nonprofit National Alliance On Mental Illness committed to ending mental health...

WLDKAT Launches At Ulta Beauty With Revamped Packaging, Lower Prices And CBD-Free Formulas

It’s been a wild year and a half for WLDKAT. The clean, ingredient-forward brand launched by former Urban Decay executive Amy Zunzunegui in the early days of the pandemic has unveiled redesigned packaging,...

Fearless Fund Winner Nude Coco’s Lotion Stick Is Good For The Bod (And Not Bad For The Bathroom Cabinet Either)

The brand Nude Coco was born out of sibling love. Specifically, the love founder Courtney Carter has for her younger sister. When Carter went on vacation with her family in the summer of 2019, she noticed her...