Brands
The Nature Of Things For The Brand Nature Of Things: Strategic Retailers, International Growth, Distinctive Packaging And Complex Formulations
By the time Jamie Leilani Pelayo co-founded Beacon Award-winning beauty and wellness brand Nature of Things in 2019, she had years of beauty industry and entrepreneurial experience under her belt at the likes of Sephora, Violet...
Pound Cake Does For Red Lipstick What’s Long Been Done For Foundation—Create The Right Match For Consumers’ Skin Tones
How can a woman find the perfect red lipstick if red lipsticks haven’t been made for her in the first place? That’s a question that fueled Camille Bell to start Pound Cake, a new cosmetics brand rejecting...
Menopause-Focused Sexual Wellness Brand Tabu Closes Funding Round, Launches On Goop
Tabu, maker of a personal massager and organic lubricant created for women in peri- to post-menopause, has closed a $500,000 seed round and entered Goop’s selection. The funding round led by Tia and...
“Not Another Influencer Brand”: Diipa Büller-Khosla Gets Serious About Skincare And Championing Desi Women With Inde Wild
Influencer and model Diipa Büller-Khosla pulled from her background to start her beauty brand Inde Wild. Her mother Sangitha Khosla is an Ayurvedic doctor and dermatologist, so the 30-year-old grew up surrounded by all things...
Selena Gomez’s Rare Beauty, Loum Beauty, Philosophy And Benefit Cosmetics Team Up To Break Mental Health Taboos
Rare Beauty, Loum Beauty, Philosophy And Benefit Cosmetics have reunited for the second round of #BeautyCares, an campaign in partnership with the nonprofit National Alliance On Mental Illness committed to ending mental health...
WLDKAT Launches At Ulta Beauty With Revamped Packaging, Lower Prices And CBD-Free Formulas
It’s been a wild year and a half for WLDKAT. The clean, ingredient-forward brand launched by former Urban Decay executive Amy Zunzunegui in the early days of the pandemic has unveiled redesigned packaging,...
