LilyAna Naturals Makes A Big Move Beyond Amazon With A Nationwide Rollout At CVS

Hey TikTok-fueled CeraVe, a new player on retail shelves has its sights set on “switchin’ the positions” in the skincare market with you. LilyAna Naturals strives to be hottest drugstore beauty property at local pharmacies throughout the...

What Leah Wyar Is Doing To Make Beauty Site Byrdie Fly

When Leah Wyar decided to move from Hearst to Dotdash nearly three years ago, she didn’t really know what she was signing up for. That’s because the media company hadn’t yet revealed its acquisition of beauty website...

New Brand Asklepios Garden Showcases The Luxury Of Plant-Powered Skincare

Asklepios Garden founder Nicholas Bradford Fritz has always gravitated toward creative fields. He’s designed furniture, handled marketing, made chocolate and, before launching his gender-fluid, vegan, luxury skincare line in April of this year, entered the beauty industry...

This New Brand Already Has Discerning New York Brides Singing Its Praises

At 15 years old, Brittany Lo started a mascara line called B.lo Cosmetics with a $2,000 loan from her grandmother. “I spent $300 on my logo, and that was that. I still have mascara tubes from it at...

African-Inspired Clean Brand 54 Thrones Brings Its Bestselling Beauty Butters To Sephora

Nearly 20 years after Christina Funke Tegbe’s first time shopping at a Sephora at age 17, her clean African-inspired beauty brand 54 Thrones is launching on the retailer’s website. “I always wanted to have a major brand...

If Beauty Is Serious About Sustainability, Contract Manufacturers Have To Commit To It. Voyant Beauty Is Doing Just That.

The behind-the-scenes greening of beauty factories has gone largely unnoticed. Voyant Beauty wants to change that. In a first for large-scale beauty manufacturer in the United States, the company has undergone an environmental, social and governance...