As Students Return To School, Gen Z Brand Higher Education Skincare Has A Vibrant New Look To Entice Them

Higher Education Skincare has a new look to wow the co-eds returning to college campuses. Launched in 2018 before gen Z beauty caused a big to-do in the beauty industry, the brand aimed at 18- to 29-year-old...

Hyperpigmentation Doesn’t Just Occur On The Face. Forgotten Skincare Tackles Its Presence On The Body.

Avocado pits seeded the idea for Forgotten Skincare. Alex Pottash, who grew up with entrepreneurial parents and was always drawn to launching a business, sought to reconstruct DIY grounded avocado pit body scrubs her mom used to...

Better Not Younger Launches At Ulta Beauty, Gen Z’s Favorite Beauty Retailer, To Serve Gen X And Baby Boomer Consumers

Ulta Beauty, the favorite beauty retailer of gen Z, has brought in a haircare brand that caters to gen X and baby boomers. Better Not Younger has arrived at close to 600 of the chain’s...

Founded By A Floral Designer, Cleanse Gourmet Lands Its Botanical Products In Terrain

In 2006, Maggie Rasmussen was working for a LASIK surgeon by day and creating bath products at night. “I actually just started making soaps as a craft, using materials from the craft store,” says the founder of

This Emerging Brand Enables Cosmetics Consumers To Do Their Entire Makeup Routine With Refillable Products

After Fred Lee would apply fungicide to his fields at Sang Lee Farms in Peconic, N.Y., his three children would go running through them. “I thought, ‘There has to be a better way,’ and, so, little by...

Celebrity Hairstylist David Babaii, Who Went Into Business With His A-List Clients, Dies

David Babaii, a hairstylist who had his hands on the heads of a who’s who of Hollywood, has died. As of publication, the cause of death was unclear. Babaii was 48. For the biggest of red carpet events,...