Brands
“A Truly Multicultural Brand”: How Urban Hydration Is Building A Business Resonating With Consumers Across America
While Psyche Terry’s 11-year-old natural skincare, haircare and body care brand Urban Hydration sells millions of items in over 10,000 retail locations today, its products were far from perfect day one. “They were ugly,” she admits. “The...
Indian-Inspired Beauty Brand Aavrani Raises $2M Seed Round And Launches On Amazon
Co-founder and CEO Rooshy Roy recreated her beauty brand Aavrani last year to be unapologetically Indian. She reached out to consumers, upgraded the packaging to pay homage to India, and connected with her culture in a new...
Private Label Service Cosmetics Solutions Partners With Beauty Branding Lab To Better Serve Emerging Brands
Despite the pandemic and one of the worst economic downturns in history, startup business activity grew in the United States in 2020, according to a study by the Peterson Institute for International Economics
Cannabis Beauty And Wellness Specialist Frigg Expands Retail Distribution, Joins Credo For Change 2021 Cohort
Less than a year since launching cannabinoid-focused Frigg, Kimberly Dillon has already won Tower 28’s first Clean Beauty Summer School program, including a $10,000 grant from New Voices Foundation, completed clean beauty retailer The Detox Market’s...
Mary Louise Cosmetics Undergoes A Rebrand And Launches At Macy’s, Thirteen Lune And Verishop
This past year created something of a perfect storm for Mary Louise Cosmetics. “The social justice movement and the pandemic devastated so many people, but when I say perfect storm, it’s interesting to see how being in...
Sarisha Beauty Launches Into The Detox Market With Botanical Products Inspired By Ancient Indian Rituals
For Jacqueline Johal, the inspiration for her plant-based brand Sarisha Beauty reaches back to childhood. “I had four sisters and so I was always watching them and my mom put on their makeup to get ready and...
