Brands
How Natural Hair Influencer Whitney White Built A Brand That Quickly Sold Out At Ulta Beauty
In 2015, when Business Insider heralded Whitney White as Michelle Phan of the natural hair movement, the influencer hadn’t followed in Phan’s footsteps to sell products. Three years later, she launched Melanin Haircare, a brand she...
Why Exposome Is The Next Skincare Buzzword To Pay Attention To
In the skincare industry, the microbiome is having a moment, but, according to Barbara Paldus, founder of Codex Beauty, everyone will be talking about the exposome next. “It’s the buzzword of the future,” she says. It’s also...
Hairitage By Mindy McKnight Brings New Hair Product Launches To Walmart
Walmart is building out its beauty partnership with Hairitage, a hair products brand by YouTuber Mindy McKnight and Maesa. Industry sources estimate the brand could achieve retail sales of $75 million this year, up from...
K-Beauty Brand Knours Hits Refresh To Hone Its Focus On The Hot Hormonal Skincare Category
Hormones influence girls’ and women’s bodies in many, many, many ways, from their mood to their skin. When it comes to impacts on their skin, Knours is out to be a companion to...
Uncle Bud’s Takes CBD Mainstream At CVS, Kroger, Kohl’s And More
Uncle Bud’s Hemp & CBD was preparing to launch a hemp seed oil hand sanitizer in October of 2020. Once the pandemic hit, the brand promptly fast-tracked production and unleashed the hand sanitizer in March. “We literally...
Moon Juice Expands Globally Without The Help Of New Investment (For Now)
A decade after Moon Juice rocketed onto the wellness scene, founder Amanda Rogove née Chantal Bacon still describes it as a startup. “We never take a beat. We’re going, going, going. It’s great,” she...
