Two Latina-Owned California Beauty Brands Collaborate On Facial Mist

Vive Cosmetics is a fast-growing Latina-owned indie beauty brand famed for its lip products, which come in high-voltage hues like flamingo pink, neon orange and fire-engine red. Recently, it stepped out of its makeup comfort zone to...

Credo For Change Participant Common Heir Set To Launch With Clean, Clinical And Plastic-Free Skincare

Common Heir is taking an uncommon approach to a skincare classic.  Available for pre-launch today and officially launching on April 6, the brand is kicking off with one waterless product, Vitamin C Serum. Priced...

With An At-Home Spit Test, New Brand Veracity Is Helping Consumers Biohack Their Skin Health

While a 29-year-old student at Harvard Business School seven years ago, Allie Egan was afflicted by stubborn dry patches. “I Googled everything under the sun and went to a dermatologist,” says Egan. “My dermatologist was like, ‘It’s contact...

Very Good Light Expands From Content To Skincare With The Launch Of Gender Barrier-Busting Brand Good Light

Since beauty content website Very Good Light launched in 2016, it’s been a champion of diversity and equity in the beauty industry. Now, its co-founders David Yi and Michael Engert are bringing transferring those principles...

Mason Interactive’s Brook Llewellyn Shepard On The Metrics That Really Drive Direct-To-Consumer Success

As competition in the direct-to-consumer landscape heated up, Brook Llewellyn Shepard founded Mason Interactive, a digital marketing agency for fashion, beauty and lifestyle brands, in 2009 to...

This New Clean Beauty Brand Is For Latinas By Latinas

“I started my beauty career five years ago and, since then, I noticed what everyone is I hope noticing now, and that’s a massive gap in the Latinx clean beauty community,” says Christina Kelmon, co-founder of cosmetics brand...