Smoothie Beauty’s Stephanie Peterson Serves Up Fresh Skincare

We’ve heard of skincare that looks good enough to eat, but we’ve never actually considered taking a bite until Smoothie Beauty came along. The new brand from beauty blogger and model Stephanie Peterson, who’s graced...

IBE’s Best In Show Awards Return With Even More Categories For Your Consideration

Indie Beauty Expo wrapped up three shows in 2017 with almost 400 exhibitors—up from 230 in 2016—making the annual IBE Best In Show Awards competition fiercer than ever. Nominees have been chosen...

Rising Beauty Brands Land Starring Roles On American Beauty Star

American Beauty Star, the makeup and hair competition premiering Thursday on Lifetime, is turning the spotlight on beauty brands that aren’t television regulars. Instead of L’Oréal, CoverGirl, Dove or Pantene, the show has secured Huda Beauty,...

Rebel Cause: Regina Merson Reimagines Makeup For Modern Latinas

Regina Merson often straddled two cultures and careers. She spent most of her life in the United States, yet has a deep attachment to her native Mexico; and she was an unhappy attorney with a side passion for...

One Brand Founder Tested Her Makeup’s Staying Power During Her Son’s Delivery And Shared The Results On Social Media

High Endurance Cosmetics founder Ashley Vuu has taken to testing her brand’s sweat-proof products in extreme and personal situations. She’s worn them for pressure-packed business meetings, steamy vegetarian cooking, everyday exercise, marathons and even the birth...

The Natural Deodorant That’s Almost Too Good For Armpits

Agent Nateur has elevated the lowly deodorant to a luxury good and racked up sales while doing so. The Los Angeles-based brand’s original offering, Holi(Stick) No. 3, is a smash hit at retailers the likes of...