22-Year-Old Pacifica, The Natural Brand With Crystal-Infused Scents And Coconut Probiotic Sunscreen, Is Cooler Than It’s Ever Been

When Brook Harvey-Taylor started Pacifica in 1996, many of its current consumers weren’t born yet. The brand has managed to shift distribution from prestige to mass and expand into several categories – it’s gone from fragrance to...

Clean Cosmetics and Bath Enhancers Dominate Post-IBE NY 2018 Retail Buyer Survey

Retail buyers attending Indie Beauty Expo New York picked color cosmetics and bath-enhancing brands as their favorite finds from the trade show put on by Indie Beauty Media Group at Pier 26 last month. Representing a wide...

“Everything You Do Is Content”: Winky Lux, Lawless Beauty and Glossier Execs Discuss Engaging Consumers

“The publisher pain point for years was: Where are we going to find content? That’s now the brand’s pain point,” said Henry Davis, president and COO of Glossier, at Citi’s Consumer Disruptive Growth Conference last week....

Founder Story: Elaine Sterling Reveals Favorite Ingredients Coming Out Of Her Living Laboratory

 Elaine Sterling calls it her living laboratory. Others know it as her eponymous school, The Elaine Sterling Institute in...

Allyoos Is The Clean Haircare Equivalent Of Your Cool Cousin Who Knows The Awesomest Products And Loves To Share Them

Everyone’s on the inside at Allyoos, a forthcoming brand that strives to bring universality and family sensibilities to the sometimes highfalutin and exclusive clean corner of the beauty industry. “We care about quality the way our grandparents...

At 18-Years-Old, Twisted Bristle + Beauty Founder Alexandra Sorenson Has Already Experienced Plenty Twists And Turns Leading A Beauty Brand

Twisted Bristle + Beauty founder Alexandra Sorenson was destined to be an entrepreneur, even if her destiny didn’t take long to develop. The 18-year-old’s mother Amy started three businesses – a shirt and hat purveyor steeped in...