Brands
How Former Sephora Chief Merchant Margarita Arriagada Is Redefining Luxury Beauty With Her Brand Valdé
After the pandemic took hold in the United States in the spring of last year, former Sephora chief merchant Margarita Arriagada was faced with one of the most difficult decisions of her storied beauty industry career. Should she...
SeneGence Founder Joni Rogers-Kante Wants To Set The MLM Record Straight
Some of beauty’s most iconic brands—Avon, Mary Kay and Rodan + Fields, for example—have grown into business empires utilizing multi-level marketing models. As popular as these brands’ products may be, direct-sales or MLM
More Than 200 Asian American- And Asian-Owned Beauty Brands And Retailers To Support Now And Forever
In three shootings at Atlanta-area spas last week, eight people senselessly lost their lives, including six women of Asian descent. In the wake of the horrific tragedy and the rise of anti-Asian hate crimes in the...
New Beauty Brand Fiils Is On A Mission To Make Refills Easy And Fun For Everyone
“I’m a recovering hypocrite really because I’ve worked for big beauty brands and pushed product for so long,” says Anna Priadka, former global artist for Nars in the United Kingdom and regional makeup artist for Dior. “In my...
Herla Offers 15 Skincare Products, But Is Boosting Sales By Marketing Just One
In 2019, Natalia Bednarek and her grandmother Krystyna launched their skincare line. Called Herla, a whimsical play on the word “her,” it was comprised of 14 stockkeeping units at inception, and 15 by the end of its...
Handcrafted Skincare And Body Care Brand Kmoni Cosmetics Picks Up Momentum At Retail
Following Black Lives Matter protests last summer, many retailers focused on supporting BIPOC-led brands in ways they had never done before. Established in 2017 by Monica Robinson, the botanical beauty brand Kmoni Cosmetics found itself suddenly garnering...
