Brands
New Powder-To-Liquid Hand Wash Brand Forgo Is Sustainable Minimalism Personified
When Allon Libermann set out to launch Forgo, his new line of powder-to-liquid hand washes, he had something to prove. “Sustainable manufacturing is super easy to do, if you just do it,” he argues. “Big companies are...
How Anise Cosmetics Went From A Mall Kiosk To Walmart Locations Nationwide
Before 8-free and 10-free nail polishes shook up the nail segment, Anise Cosmetics pioneered better-for-you nail polish formulas. Influenced by The Body Shop and Lush, co-founders and couple Neal Wallach and Tam Tran understood almost two decades...
The Nomination Process For Beauty Independent’s Second Annual Beacon Awards Begins
Beauty Independent’s Beacon Awards program, which shines a light on the best and brightest in the indie beauty market, has kicked off by opening the nominating process for its second annual award season.
Why Laura Geller Is Focusing On Women Over 40 In Its Imagery—And Why Other Brands Should, Too
A funny thing happens when you’ve been successful in the beauty industry for a long time. Despite all its magical creams, you age. For some beauty brand founders, dealing with that inevitability can be difficult. Aging seems to...
How Former Sephora Chief Merchant Margarita Arriagada Is Redefining Luxury Beauty With Her Brand Valdé
After the pandemic took hold in the United States in the spring of last year, former Sephora chief merchant Margarita Arriagada was faced with one of the most difficult decisions of her storied beauty industry career. Should she...
SeneGence Founder Joni Rogers-Kante Wants To Set The MLM Record Straight
Some of beauty’s most iconic brands—Avon, Mary Kay and Rodan + Fields, for example—have grown into business empires utilizing multi-level marketing models. As popular as these brands’ products may be, direct-sales or MLM
