Brands
New Beauty Brand Fiils Is On A Mission To Make Refills Easy And Fun For Everyone
“I’m a recovering hypocrite really because I’ve worked for big beauty brands and pushed product for so long,” says Anna Priadka, former global artist for Nars in the United Kingdom and regional makeup artist for Dior. “In my...
Herla Offers 15 Skincare Products, But Is Boosting Sales By Marketing Just One
In 2019, Natalia Bednarek and her grandmother Krystyna launched their skincare line. Called Herla, a whimsical play on the word “her,” it was comprised of 14 stockkeeping units at inception, and 15 by the end of its...
Handcrafted Skincare And Body Care Brand Kmoni Cosmetics Picks Up Momentum At Retail
Following Black Lives Matter protests last summer, many retailers focused on supporting BIPOC-led brands in ways they had never done before. Established in 2017 by Monica Robinson, the botanical beauty brand Kmoni Cosmetics found itself suddenly garnering...
How Croda Is Leading The Charge In Providing Sustainable And Efficacious Ingredients To Beauty Brands
Croda International has always put sustainability at the core of its mission—and others are taking note. The global specialty ingredient supply company has achieved Platinum status from EcoVadis, a ratings platform that evaluates how...
AJ Crimson On Building A Luxury Makeup Brand Speaking To Black Women And The Potential Of A Diffusion Line
AJ Crimson has gone from “8 Mile” to the department store aisle. The celebrity makeup artist, who caught a big break on the Eminem-fronted film and will launch his 8-year-old namesake prestige makeup brand at Nordstrom by...
As Consumers Struggle With Sleep, Calm-Inducing Aroma Active Laboratories Is Selling Briskly At Boots
“To launch a new brand in November 2020 was the best of times and the worst of times,” says Anna Teal, CEO and creator of London-based Aroma Active Laboratories. “But, when the pandemic arrived, it strengthened my...
