Brands
Popular TikTok Brand Trademark Beauty Aims To Be The Zara Of Haircare
Growing up, Joseph Maine took his older brother duties seriously. He would help his sister Sabrina get ready for school and church, which often involved recreating hairstyles worn by Disney Channel characters. When he wasn’t doing his sister’s...
Shea Yeleen Showcases The Power Of African Women With Shea Butter Products That Are Hot Sellers At Macy’s
Behind every Shea Yeleen product is the unheralded labor of women lifting themselves to better lives. Take Gladys, for example. A mother of four and supervisor at a shea butter cooperative in Ghana that sells to the...
Two Latina-Owned California Beauty Brands Collaborate On Facial Mist
Vive Cosmetics is a fast-growing Latina-owned indie beauty brand famed for its lip products, which come in high-voltage hues like flamingo pink, neon orange and fire-engine red. Recently, it stepped out of its makeup comfort zone to...
Credo For Change Participant Common Heir Set To Launch With Clean, Clinical And Plastic-Free Skincare
Common Heir is taking an uncommon approach to a skincare classic. Available for pre-launch today and officially launching on April 6, the brand is kicking off with one waterless product, Vitamin C Serum. Priced...
With An At-Home Spit Test, New Brand Veracity Is Helping Consumers Biohack Their Skin Health
While a 29-year-old student at Harvard Business School seven years ago, Allie Egan was afflicted by stubborn dry patches. “I Googled everything under the sun and went to a dermatologist,” says Egan. “My dermatologist was like, ‘It’s contact...
Very Good Light Expands From Content To Skincare With The Launch Of Gender Barrier-Busting Brand Good Light
Since beauty content website Very Good Light launched in 2016, it’s been a champion of diversity and equity in the beauty industry. Now, its co-founders David Yi and Michael Engert are bringing transferring those principles...
