Brands
With An At-Home Spit Test, New Brand Veracity Is Helping Consumers Biohack Their Skin Health
While a 29-year-old student at Harvard Business School seven years ago, Allie Egan was afflicted by stubborn dry patches. “I Googled everything under the sun and went to a dermatologist,” says Egan. “My dermatologist was like, ‘It’s contact...
Very Good Light Expands From Content To Skincare With The Launch Of Gender Barrier-Busting Brand Good Light
Since beauty content website Very Good Light launched in 2016, it’s been a champion of diversity and equity in the beauty industry. Now, its co-founders David Yi and Michael Engert are bringing transferring those principles...
Mason Interactive’s Brook Llewellyn Shepard On The Metrics That Really Drive Direct-To-Consumer Success
As competition in the direct-to-consumer landscape heated up, Brook Llewellyn Shepard founded Mason Interactive, a digital marketing agency for fashion, beauty and lifestyle brands, in 2009 to...
This New Clean Beauty Brand Is For Latinas By Latinas
“I started my beauty career five years ago and, since then, I noticed what everyone is I hope noticing now, and that’s a massive gap in the Latinx clean beauty community,” says Christina Kelmon, co-founder of cosmetics brand...
Beauty Industry Veterans Bet Big On Supplements To Slow Graying Hair
Can a daily supplement really slow the loss of hair pigment to ward off unwanted grays? Beauty industry veterans Allison Conrad and Jay Small are betting big that it can. Not Today, Grey, the first product from their...
Starting With Powder Sunscreen, Larkly Wants To Make Sun Protection Simple And Fun
When Sarah Wilkie moved from Carlsbad, Calif., to Marietta, Ga., a suburb of Atlanta, seven years ago, she brought along Sunforgettable Powder Sunscreen, a product of Carlsbad-based company Colorescience, as a keepsake. Whenever she was out and about,...
